The Top 10 Don’ts of Digital Marketing

Digital marketing is the method of marketing in which we use various electronic devices such as computers, smartphones, tablets, etc. It also entails the usage of software programs, apps and technological platforms such as email, websites, social media, etc. The world of digital marketing is a vast one in which we can easily get lost.

Because of all the advances and changes in technology, it can be hard to keep up on all the latest trends and methods encompassed by digital marketing. Digital marketing strategies include visual marketing, mobile marketing, and online marketing techniques of various kinds so it can all get very confusing and overwhelming.

We not only need to know what to do in the digital marketing world, we have to know what not to do. Below is a list of ten of the don’ts to hopefully help you trek through the massive digital marketing universe.

1. Closing Your Eyes on Mobile Marketing – The number of people who spend more time on the web with mobile devices is growing at a astounding rate. If you own an online business, you can no longer resist mobile devices as part of your digital marketing arsenal. The first step would be to make your website mobile device friendly. Many site builder programs such as WordPress have plugins and automatic features to do that for you. You can also add a line of code to your site that will format your site to the device being used. Be sure to try your website on your mobile devices to find out exactly how people are seeing it. Go through the mobile shopping experience yourself so you have a full understanding of what you need to do.

2. Too Much Social Media – Social media is so much a part of the internet these days it is impossible to expect to build a presence on all of the social sites. You need to pick 2 or 3 of the top sites and start building your brand and setting up your social presence. The most used social sites as of now are Facebook, Twitter, LinkedIn and Pinterest. I get most of my social traffic from Facebook and Pinterest. Next in line is Google+, Tumblr and Instagram. If you can understand your target market you can become a part of the social sites in which they would most likely participate.

3. Information Overload – The digital marketing world is so vast we can easily become lost in the information. I, as well as many others, get caught in the trap of spending too much time gathering information from countless sources on various aspects of building an online business. We need to narrow our focus and learn only what we need to learn to successfully build our business. Find a few good sources for this information and stick with them to learn the ins and outs.

4. Not Having a User-Friendly Website – Many of us are tempted to create the biggest, brightest, flashiest website possible but this is a big mistake. You want your site design to be simple, easy to navigate and very user-friendly. Add only what is needed to inform your customers. You do want to add some extra content to provide information to your visitors but make sure it directly pertains to what your site is about. Do not clutter up your site with countless ads, irrelevant information or extra steps to get to your call to action. Fancy features and flashy extras will just confuse your customer and possibly drive them to another site.

5. Not Keeping Up with SEO Changes – SEO is very pertinent to your website but the rules and regulations are always changing. Find a good source of SEO information and follow it regularly to keep up with the changes so you can make any necessary revisions to your business website.

6. Not Utilizing Visual Marketing – By using visual marketing, you could increase your conversion rate by as much as 86%. This is a phenomenal statistic. Place a video on your landing and/or homepage. Strategically place quality graphics in your blog posts and content. Use visuals as much as possible in your social media marketing. Create and use your own infographics for your blog and social media. There are free tools for making infographics. Use a compelling photo or graphic in your articles. It could mean the difference between your article being read or rejected. Look over articles with photos. Does the photo pull you into the article and make you want to read it or does it leave you flat. Take note of the type of image used and what emotion or action it brings out in you. Placing a well-made video on your homepage or landing page will make a substantial difference as well. People will get the message much quicker than by reading and could be the deciding factor as to whether they stay or go. Be entertaining in the video but be sure to deliver your message. Your image and voice will also help your potential customer bond with you. You also want to get started in a fairly new visual marketing technique called meme marketing. This combines humor and real life situations with amusing and/or heartwarming images.

7. Not Testing and Tracking – Take advantage of Google’s free tools to study your stats and track your visitors. Google Analytics can help you tweak your site to its performance peak. Test ads, web pages, article resource boxes, etc. Find out what brings the best results and most response and stick with it.

8. Not Establishing the Relationship – Doing business with people digitally is much different than being able to talk with them face to face. It is harder for people to trust a webpage than an actual person so be sure to do all you can to build that relationship of trust and respect. Answer all email inquiries quickly and appropriately. Be reliable – if you say you are going to do something, be sure to do it. Be consistent – if you are sending out a weekly newsletter do not get lax and start missing weeks. Update your blog and product information regularly. Do not let your site go stale. Be consistent in your social media. Respond to all questions and comments in a timely manner. Let people know you are available for them and can be trusted.

9. Focusing too Much on Traffic and Not Enough on Conversions – Traffic is the lifeblood of an online business but you also need to focus on quality and targeted traffic. Getting 1000 visitors to your site doesn’t do much good if they are not interested in what you offer. Participate in groups and forums where people who are interested in your services might be. If you offer B2B products and services, join groups and forums of home business owners. We all want more traffic but we need to aim for the traffic to whom we can actually sell.

10. Charging Blindly Into the Marketing Abyss – Starting an online business and charging headfirst into the digital marketing world is not a good idea. You need to do some planning ahead and research what you are getting into. Know who your customers will be and where to find them. Make sure you are offering a sellable product or service. Be somewhat prepared for your dive into the digital marketing world.

These mistakes are very common but need to be addressed. If you are attempting to build an online business you need to be informed and constantly be adapting and learning. Digital marketing has come a long way since the early 90s and we need to grow and develop with it. It will be overwhelming at times but you can work to overcome and build a successful online business.

What a Digital Marketing Agency Can Do for Your Business

Digital marketing is greatly changing the way people do business these days. Any digital marketing agency that wishes to deliver the desired services to clients must adapt to the latest tools. The ever evolving technology is promising to bring a revolution in digital marketing. It is therefore important that any future-oriented business keeps tabs on these changes. In order to keep customers coming back, businesses need to be more interactive, engaging with their target audience using the available digital marketing platforms.

One of the digital marketing tools that is now increasingly being focused on is search engine optimisation (SEO). With search engine optimisation:

Businesses Traffic is enhanced using various algorithms are able to deal with online competition in a better way

Profits are enhanced due to possibility of more traffic to a particular website

Businesses are able to gauge their rankings based on use of keywords

With the new search algorithm by Google, business are now able to check on how frequently they get attention from potential customers and their ranking on social media platforms like Facebook and Twitter

Another important digital marketing tool is the use of video links. Many people are increasingly clicking on video links. Videos are more interactive and emotional that just plain text. In fact, current trends seem to be more in favour of video marketing based on the fact that people are now increasingly getting social on the internet. With YouTube making it easier to create content and upload it, it will now be easier to use online video marketing which can be effectively personalised to appeal more to target audiences. It is a more sure way of getting results than using television. Combined with the search engine optimisation tool, it provides a better chance of achieving your marketing goals.

Using QR codes is another digital marketing strategy that is quickly catching up with many people. With the increasing affordability of smart phones, marketers are able to reach customers through the quick response codes. It is a new trendy way of reaching the increasingly tech savvy audience. By adding web content messages on consumer items, the QR codes are effectively used to make people connect more with a particular brand. The good thing here is that with a smart phone, you just require to download an application for free to allow you to scan the QR codes.

Blogging have been an increasingly popular tool in digital marketing. Anybody can start a blog for free. With blogging, one is able to give personalised views and reaches the target audience with a lot of ease. At the same time, blogging allows for comments and reaction from the readers. This way, one can know how best to market their products based on customer reactions. Combined with search engine optimisation, blogging will be an effective tool for future online digital marketing.

For any digital marketing agency, it is important to consider these and many more digital marketing tools that are available. These tools are very important in helping deal with online competitors. One should always be on the lookout for any changes as they happen daily.

Why Digital Marketing Is Important

There are some new methods that are faster, more practical and versatile than the old traditional ones. Following are some of the most common forms of digital marketing

Website (SEO content)
Blogs
Online Advertising
Online video content
PPC (pay-per-click) advertising
Email marketing
Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+, etc)
Mobile marketing (SMS, MMS, etc)

The importance of digital marketing works not only in favor of marketers, it provides something innovative to the consumers too. Let us understand the importance of digital marketing.

1. Cost Effective
It is more cost-effective than other traditional marketing. This is particularly important for small businesses as they don’t have many resources or capital. New media can provide you with a less expensive and more viable promoting channel.

2. Utilize Content to Connect with Customers
Utilizing digital content either sponsored or free enables you to interface with customers more adequately than direct mail or PR campaigns. The quality of your online presence now directly connected to the achievement of your business.

3. Take into account the Mobile Customer
Innovation has evolved so much that mobile devices are no longer thought to be simple other options to PCs or laptops. 91% of grown-ups always have their mobile devices & regularly use them to browse the internet. The largest group of customers is utilizing their mobile devices daily, so it’s important that to use a marketing solution or advertisements that target these devices properly.

4. Acknowledge Higher ROI and Revenue
By increasing digital outreach, you can build your revenue. The more information that you can extract from your outreach campaigns, the better your expectations and along the ROI will be.

5. To Track Customer’s Journey
Utilizing analytics services like Google Analytics, you will be able to monitor all your client’s activities, preferences and get a better insight into their behavior. Analytics enable you to build the persona of your client with the goal that you can offer them the ideal experience.

6. Expanded Conversions
If you have an online business and you are advertising products and services online, you can easily measure your success by incoming traffic that gets changed over into subscribers, leads or sales and this way you can ascertain and enhance your conversion rates.

7. Empower Social Media Engagement
In the event that you need your organization to grow, you can gain new customers utilizing different social media channels. Make sure always to focus on your customers based on their interests, ages, and country. This way, you will be able to better interact with them and empower engagement through digital media.

8. Build People’s Trust
Digital marketing develops from social verification, social media signals and genuine testimonials from customers who have beforehand used, joined, acquired or profited from a service or product advertised by your business. Most customers would trust a service or a product when individuals they know give positive feedback or information about a specific brand. So great suggestion by a person with a strong following on Facebook or Twitter could represent the deciding moment your business.

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