Toppling Traditional Marketing With Digital Marketing

Digital marketing is the new norm. Many companies that were once totally into traditional marketing have now moved to the digital field. Why the switch? What has made them realize this? Let us see what gives digital marketing solutions an edge over traditional marketing.

Traditional Marketing
• Cost: Traditional media like television ads, newspapers, hoardings can be very expensive. A front page ad could cost anywhere around a few lakhs. The same story again with television and hoardings.

• Cannot be quantified: Inspite of all this investment, it is practically impossible to calculate the exact number of people who have seen your ad, number of conversion, number of people who are interested etc. Thus, impossible to calculate a return on investment. So how do you quantify or on what basis do you decide if your campaign has worked out or not?

• Area: Suppose you put up a hoarding, people only in that area would be able to see it. It does not reach anyone else. Or if you say a newspaper, it will reach that city alone.

• Availability: There is a time constraint. Your store would be accessible to customers only at a certain time of day.

Digital Marketing
• Reduced Cost: Compared to traditional media a digital marketing solution will cost you peanuts. The only paid form of digital media is Pay per Click (PPC) which still costs you much lesser. Even here, you have to pay only for the result you get. No irrelevant costs are involved. Search engine optimization (SEO) and social media (SMM) are almost free.

• Great return on investment: As mention above every penny invested will give you a certain return. The customers will atleast visit your page. If not converted to an immediate lead, he could atleast be a potential lead in the future.

• Measurability: There are various tools available to measure every aspect of your campaign. For instance, the webmasters tool, Facebook/ LinkedIn insights etc. These will exactly provide the no. of visitors, conversion rate, no. of views and also their age, gender, location etc.

• Targeting: Due to the above mentioned tools available at our disposal (for free) our ads can also target a specific group of people depending upon the product. This is impossible in traditional marketing.

• Reach: Digital marketing can reach not only a town, city or country but can go worldwide. This extends your customer base, higher chances of sale and all of this keeping the cost in check.

All in all Digital marketing can earn you a place among the biggest of brands. Money is not a constraint for competition. Now you can compete with national or even international chains even if your office is based in a single room. Digital marketing is coming up as the most effective strategy.

What Every Business Should Know About Ecommerce Marketing Strategy

Running an integrated ecommerce marketing strategy is very important to your overall business goals and objectives. This strategy should incorporate all facets of your offline marketing and direct traffic to your site for lead generation and sales creation.

This necessitates auditing all your offline business materials to ensure that the web address is correctly referenced and considered. Most businesses that use the web as a serious marketing medium should have a formalized internet marketing strategy. This written document should scope and bound the marketing objectives, state the plans intentions and provide a basis for measuring or benchmarking progress. Here are some suggestions for incorporation into your ecommerce online marketing.

Email Marketing:

You should have a facility in place to collect email addresses and make regular contact with your subscribers. This is an approach that can be used to build credibility and allows you to keep in contact with prospective customers. When you release new products, you should use this channel to inform your subscriber base. This generates word of mouth advertising and can be a healthy form of repeat business.

Giving Away Free Reports:

By giving away free reports, both online and offline, you can incorporate sales material that directs potential customers back to your website for further information. This is a great way to generate traffic, showcase new products and generate new business. It also serves as a reminder to prospective customers who may be close to ordering.

Using Video:

Uploading free videos to your website, YouTube and Google Video provides a neat way to deliver a verbal message with a background presentation. People like to watch videos and once you are setup to create them they can be much easier to produce than writing extensive reports. Videos are a great way to showcase new products or highlight important features that can differentiate you from your competition. Using video will put you at the forefront of ecommerce marketing.

Monitoring Statistics:

Your web statistics can provide valuable insight into consumer surfing behavior. By regularly monitoring them you can discern important viewer trends. Heavy emphasis on certain sections of your site provides insight into consumer interest and can be used for additional product or content creation. Sections that are not generating interest may indicate an important area of your business that needs revival. It can also indicate an area that may need additional search engine and pay per click campaign focus.

This is several internet marketing strategies that you should consider as part of your marketing arsenal. By using a combination or all of the above you can reach a broader target market, build a customer base and expand your business activities. If you haven’t formalized an ecommerce online marketing plan then the above suggestions should provide you with a place to start.

Revolution of Digital Marketing

What is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through P P C campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product/services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.

Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward in upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.

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