The Top 10 Don’ts of Digital Marketing

Digital marketing is the method of marketing in which we use various electronic devices such as computers, smartphones, tablets, etc. It also entails the usage of software programs, apps and technological platforms such as email, websites, social media, etc. The world of digital marketing is a vast one in which we can easily get lost.

Because of all the advances and changes in technology, it can be hard to keep up on all the latest trends and methods encompassed by digital marketing. Digital marketing strategies include visual marketing, mobile marketing, and online marketing techniques of various kinds so it can all get very confusing and overwhelming.

We not only need to know what to do in the digital marketing world, we have to know what not to do. Below is a list of ten of the don’ts to hopefully help you trek through the massive digital marketing universe.

1. Closing Your Eyes on Mobile Marketing – The number of people who spend more time on the web with mobile devices is growing at a astounding rate. If you own an online business, you can no longer resist mobile devices as part of your digital marketing arsenal. The first step would be to make your website mobile device friendly. Many site builder programs such as WordPress have plugins and automatic features to do that for you. You can also add a line of code to your site that will format your site to the device being used. Be sure to try your website on your mobile devices to find out exactly how people are seeing it. Go through the mobile shopping experience yourself so you have a full understanding of what you need to do.

2. Too Much Social Media – Social media is so much a part of the internet these days it is impossible to expect to build a presence on all of the social sites. You need to pick 2 or 3 of the top sites and start building your brand and setting up your social presence. The most used social sites as of now are Facebook, Twitter, LinkedIn and Pinterest. I get most of my social traffic from Facebook and Pinterest. Next in line is Google+, Tumblr and Instagram. If you can understand your target market you can become a part of the social sites in which they would most likely participate.

3. Information Overload – The digital marketing world is so vast we can easily become lost in the information. I, as well as many others, get caught in the trap of spending too much time gathering information from countless sources on various aspects of building an online business. We need to narrow our focus and learn only what we need to learn to successfully build our business. Find a few good sources for this information and stick with them to learn the ins and outs.

4. Not Having a User-Friendly Website – Many of us are tempted to create the biggest, brightest, flashiest website possible but this is a big mistake. You want your site design to be simple, easy to navigate and very user-friendly. Add only what is needed to inform your customers. You do want to add some extra content to provide information to your visitors but make sure it directly pertains to what your site is about. Do not clutter up your site with countless ads, irrelevant information or extra steps to get to your call to action. Fancy features and flashy extras will just confuse your customer and possibly drive them to another site.

5. Not Keeping Up with SEO Changes – SEO is very pertinent to your website but the rules and regulations are always changing. Find a good source of SEO information and follow it regularly to keep up with the changes so you can make any necessary revisions to your business website.

6. Not Utilizing Visual Marketing – By using visual marketing, you could increase your conversion rate by as much as 86%. This is a phenomenal statistic. Place a video on your landing and/or homepage. Strategically place quality graphics in your blog posts and content. Use visuals as much as possible in your social media marketing. Create and use your own infographics for your blog and social media. There are free tools for making infographics. Use a compelling photo or graphic in your articles. It could mean the difference between your article being read or rejected. Look over articles with photos. Does the photo pull you into the article and make you want to read it or does it leave you flat. Take note of the type of image used and what emotion or action it brings out in you. Placing a well-made video on your homepage or landing page will make a substantial difference as well. People will get the message much quicker than by reading and could be the deciding factor as to whether they stay or go. Be entertaining in the video but be sure to deliver your message. Your image and voice will also help your potential customer bond with you. You also want to get started in a fairly new visual marketing technique called meme marketing. This combines humor and real life situations with amusing and/or heartwarming images.

7. Not Testing and Tracking – Take advantage of Google’s free tools to study your stats and track your visitors. Google Analytics can help you tweak your site to its performance peak. Test ads, web pages, article resource boxes, etc. Find out what brings the best results and most response and stick with it.

8. Not Establishing the Relationship – Doing business with people digitally is much different than being able to talk with them face to face. It is harder for people to trust a webpage than an actual person so be sure to do all you can to build that relationship of trust and respect. Answer all email inquiries quickly and appropriately. Be reliable – if you say you are going to do something, be sure to do it. Be consistent – if you are sending out a weekly newsletter do not get lax and start missing weeks. Update your blog and product information regularly. Do not let your site go stale. Be consistent in your social media. Respond to all questions and comments in a timely manner. Let people know you are available for them and can be trusted.

9. Focusing too Much on Traffic and Not Enough on Conversions – Traffic is the lifeblood of an online business but you also need to focus on quality and targeted traffic. Getting 1000 visitors to your site doesn’t do much good if they are not interested in what you offer. Participate in groups and forums where people who are interested in your services might be. If you offer B2B products and services, join groups and forums of home business owners. We all want more traffic but we need to aim for the traffic to whom we can actually sell.

10. Charging Blindly Into the Marketing Abyss – Starting an online business and charging headfirst into the digital marketing world is not a good idea. You need to do some planning ahead and research what you are getting into. Know who your customers will be and where to find them. Make sure you are offering a sellable product or service. Be somewhat prepared for your dive into the digital marketing world.

These mistakes are very common but need to be addressed. If you are attempting to build an online business you need to be informed and constantly be adapting and learning. Digital marketing has come a long way since the early 90s and we need to grow and develop with it. It will be overwhelming at times but you can work to overcome and build a successful online business.

Simple to Use Ecommerce Marketing Strategy For the Internet Marketer

If you are a new Internet marketer and you are looking for easy ways to provide an ecommerce marketing strategy there are many things that you can do. The most common is the use of blogs.

An easy ecommerce marketing strategy that you might consider using is blogging because it is so simple. If you are new to Internet marketing and you want to provide efforts to customers that is simple then this is where you should start. Blogging works in many ways which include providing inbound links, improving page rank, improving search engine status, and can assist with damage control.

Blogging includes discussion forums regarding products or services that can be posted throughout the World Wide Web. This type of ecommerce marketing strategy is very popular because it gives people a sense of ownership with their postings and they have the ability to post to most sites if they are relevant. Blogging can help with branding for a new business and getting the word out that they exist. This is not only popular but very beneficial in many ways.

When you use blogs to improve a site with the search engines one very important factor is including direct links to the customer’s site. These direct links may be words integrated into the article that are hyperlinks or you may direct the customers by offering the website itself. The goal of providing these direct links is to give customers an easy way to get back to the site to see for themselves what you are talking about in the blog. The last thing you want to do is forget a link and force the customer to go looking on the web for the business, especially if the site rank in the search engines is poor. Without direct links a blog is very ineffective.

Inbound links or direct links not only provide a way for customers to get to the site but they are a positive note for the website through the search engines. Search engines rank sites in search results based on popularity. The more inbound links a site has to attached to their site the better and more popular the site appears to be to the search engine. This helps move a site up with the search engine results. The higher a site is in search engine results the more traffic it will drive to the website. The more traffic a website has coming to it, the better their page rank is through Alexa. Customers trust a site with a good page rank and page rank is often the first thing that customers verify when they arrive on a site.

Damage control is a big factor with blogging and it is used for this all of the time. When you design an ecommerce marketing strategy, it may be to clear up some rumors about the company or save face. If a business has made a mistake in the past and they have a bad reputation but they are working hard to repair the problems and make it up to the customers, they may hire you to step in and provide damage control. The best way to do this is through blogging. You will go to blogs that you find people talking badly of the company and answer for the company on how they are fixing the problems and change the attitude of a negative light to something positive. This way when people read the blogs they are not poorly influenced but encouraged to go and see how well things are going now.

Arenas in Digital Marketing

Introduction to digital marketing:

Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

Ways to do digital marketing:

1. Search Engine Optimization

2. PPC

3. Email Marketing (factors such as subject line, quality, and personalization are matters)

4. Social Media Marketing

5. Digital Display Marketing

6. Mobile Marketing

7. Content Marketing (It also includes blogs, eBooks, webinars, White papers and a variety of other outlets.)

8. Traditional Marketing Methods

Strategies and their Introduction:

1. Search Engine Optimization (SEO):

SEO helps to make a website to be founded in Search Engine Results Page (SERP) for desired Keywords. SEO helps to build a brand.

Process: Measurable link-building and the creation of quality viral content are respectable marketing processes that work.

SEO’s return on investment (ROI) fluctuates as PPC (see below) rises and falls, and organic search results are more trusted than paid advertising.

That’s why SEO is more worthwhile over time. This includes:

• Keyword Analysis

• On page optimization (optimizing a website in page level)

• Off page optimization (building quality back links to web site and to web pages)

• Building authority for brand terms (This includes company profiles in major Social networks)

• Website health checkups (checking technical issues)

• Analytics Reports (Provides how our campaigns are working by seeing traffic)

2. PPC:

PPC helps to get traffic from Search Engines for targeted keyword terms. The benefit of this process is that, we are going to pay only for the clicks that we have received.

Google AdWords is the most popular PPC program.

Strategy: Identifying converting keywords, effective bidding process to keep the costs low etc…

PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Becoming well-versed in Google AdWords helps your company take full advantage of the potential benefits of PPC marketing.

3. Email Marketing:

Email Marketing is most traditional form of digital marketing, yet it gives exceptional results if we can personalize every email.

Important things to consider:

Step 1: gathering email IDs list. (Offering something like a PDF, eBook etc… , at our website, can be helpful to gather recipients email IDs.)

Step 2: A service like Aweber.com, mailchimp.com can be handy for instant reply messages and managing newsletter campaigns.

Step 3: Personalization is very important for a successful email campaigns. Personalization should be in Subject line, Body of the Message.

And the factors like catchy “Subject line” and “brief message” motivates the recipient to visit the targeted page.

News Letters: They are a wonderful way to engage with our community by sending weekly or monthly newsletters.

4. Social Media Marketing:

Social Media is the most and the very cost effective digital marketing strategy to engage with existing customers and to build a brand name across different Social Media communities.

First, define your goals. What are you trying to get out of social media?

Strategy: This starts with identifying right channels for the type of business we are in.

Step 1: creating business profiles on Social Networks: Facebook, Twitter, LinkedIn, Google+ & Pinterest

Step 2: using photo sharing services like Flicker, Instagram etc…

using video sharing services like YouTube, Vimeo etc…
using PPTs sharing service like SlideShare…
using PDF sharing services like Scribd.com, SlideShare.com etc…

Step 3: Starting activities which represents your company business sector.

Step 4: Building a community at these third party Social Sites.

Step 5: Develop an editorial calendar to plan when posts go up, or manage your social media content stream through a platform such as Hoot suite.

5. Digital Display marketing:

• This includes paid advertisements (mostly image banner ads and video ads) on websites, portals, blogs which related to our industry.

• This works well because the pages displaying these advertisements are conveying something throughout their website, which is our business industry. So, the rate of converses is good in this process.

• With this display marketing we can raise traffic from the ad providing site and thus we might gain some leads with conversion rate strategies.

6. Mobile Marketing:

Before going to start this campaign we need to be sure that can we offer our services which can be accessible through mobile phones? If yes, then optimize your site for mobile phones.

• Optimizing website for mobile is important.

Mobile marketing includes… mobile search, content presentation (optimized site), display ads (PPC) and mobile compatible emails.

7. Content Marketing:

Content Marketing is a popular trend in digital marketing as it includes blogs, eBooks, webinars, White papers and a variety of other outlets.

All these are signals for freshness of the website. Google likes the sites which updated frequently and provides great deal of info.

The information that we provide should answer some question or show some solutions to a problem. So that it will gain respect and can be shared at online.

Note: This content marketing alone will work with almost all other online marketing campaigns.

8. Traditional Marketing Methods:

Digital marketing not only depends on internet. Apart from that it extends beyond this by including other channels such as mobile phones or cell phones, display banner ads, SMS /mms and digital outdoor etc…
All of these can be effectively used to build a brand name for an organization. Most of these are paid and when we have some campaign regards any public service that we can offer, we can get coverage by the following media for free of cost. In other words, they are earned.

Television: Advertisements (paid)

Radio: Advertisements (paid)

Newspapers: Advertisements (paid) and News created by any activity done by organization (earned).

News created by a program which offers some of the services to public for free (earned)

Magazines: Advertisements (paid)

Conclusion:

Strategies made for an organization are completely depends on their business model, the products they offering and the types of services they offer etc… However these are main and most used methods in best digital marketing service and we can inter relate them for any desired results.

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