Why Digital Marketing Is Important

There are some new methods that are faster, more practical and versatile than the old traditional ones. Following are some of the most common forms of digital marketing

Website (SEO content)
Blogs
Online Advertising
Online video content
PPC (pay-per-click) advertising
Email marketing
Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+, etc)
Mobile marketing (SMS, MMS, etc)

The importance of digital marketing works not only in favor of marketers, it provides something innovative to the consumers too. Let us understand the importance of digital marketing.

1. Cost Effective
It is more cost-effective than other traditional marketing. This is particularly important for small businesses as they don’t have many resources or capital. New media can provide you with a less expensive and more viable promoting channel.

2. Utilize Content to Connect with Customers
Utilizing digital content either sponsored or free enables you to interface with customers more adequately than direct mail or PR campaigns. The quality of your online presence now directly connected to the achievement of your business.

3. Take into account the Mobile Customer
Innovation has evolved so much that mobile devices are no longer thought to be simple other options to PCs or laptops. 91% of grown-ups always have their mobile devices & regularly use them to browse the internet. The largest group of customers is utilizing their mobile devices daily, so it’s important that to use a marketing solution or advertisements that target these devices properly.

4. Acknowledge Higher ROI and Revenue
By increasing digital outreach, you can build your revenue. The more information that you can extract from your outreach campaigns, the better your expectations and along the ROI will be.

5. To Track Customer’s Journey
Utilizing analytics services like Google Analytics, you will be able to monitor all your client’s activities, preferences and get a better insight into their behavior. Analytics enable you to build the persona of your client with the goal that you can offer them the ideal experience.

6. Expanded Conversions
If you have an online business and you are advertising products and services online, you can easily measure your success by incoming traffic that gets changed over into subscribers, leads or sales and this way you can ascertain and enhance your conversion rates.

7. Empower Social Media Engagement
In the event that you need your organization to grow, you can gain new customers utilizing different social media channels. Make sure always to focus on your customers based on their interests, ages, and country. This way, you will be able to better interact with them and empower engagement through digital media.

8. Build People’s Trust
Digital marketing develops from social verification, social media signals and genuine testimonials from customers who have beforehand used, joined, acquired or profited from a service or product advertised by your business. Most customers would trust a service or a product when individuals they know give positive feedback or information about a specific brand. So great suggestion by a person with a strong following on Facebook or Twitter could represent the deciding moment your business.

Defining Digital Marketing

We have been hearing a lot about digital marketing these days and how it is absolutely necessary to have one for any business. Just like how internet users grow minute after minue, new and traditional business owners and brand managers are now exploring online opportunities through running a digital marketing campaign. With this exploration of online opportunities comes the basic question in the minds of business owners, brand managers and the likes – What is digital marketing?

Here comes the tricky part: so many sets of information are available online that it has become quite a challenge to filter out the good and accurate definitions, more so to arrive in one complete and substantial definition. In fact, when you type in the phrase “Digital Marketing” in Google, you will see around 504,000,000 results. That would mean millions of varying interpretations and definitions on the same subject.

A good number of blogs and websites would say that digital marketing or online marketing is a type of marketing and sales approach that invovles the use of popular and authoritative online channels and websites such as Facebook, Twitter, LinkedIn, etc. in promoting a product or service; such approach increases traffic and popularity to their website and ultimately to their business. Therefore, online marketing as others would say is the type of marketing that enables a business to reach a mass audience in the shortest possible time using popular online platforms.

Aside from appearing in popular social media pages, others closely associate online marketing with a dominating online presence. A dominating online presence is usually determined by the webpage’s rank in the popular Search Engine Results Page (SERP), such approach is referred to as Search Engine Optimization.

On the other hand, other practitioners focus on the “ends” or the outcome of the campaign in defining digital marketing. They say it is one of the most convenient ways of measuring online sales and conversion of website visitors. Because of the technology involved, business owners are able to easily measure how they score with their target consumers. A lot of software and services (for free or for a fee) are being offered to accurately measure website hits, unique page views, likes, shares, comments, Tweets, and even sales. Thanks to the internet, online business owners can now conveniently measure their reach in detail, so they would know if a campaign is working as planned.

While all explanations mentioned above are correct, each is just an aspect of a greater and more complete definition:

We define Digital Marketing as a branch of marketing that makes use of integrated digital technologies to disseminate communication that is targeted and measurable with the end goal of acquiring and building relationships with new and existing customers.

If you carefully disect the definition above you will find that each word used is indispensable in determining the true essence of digital marketing. Through integrated digital technologies, businesses are able to promote their campaigns and reach the masses with just a couple of clicks. The advancement of technology, the way people react and use them at an amazingly fast rate and a business’ ability to adjust and adapt to the way technology changes the marketing landscape connects the business to its consumers like never before.

This type of marketing campaign should be integrated in such a way that multiple avenues are utilized in a harmonious manner to work towards one goal – to reach and communicate to a “targeted” online market. With the opportunity to engage and build a strong relationship with the consumers as the most important benefit of running a digital marketing campaign, businesses now are able to interact and connect with consumers real-time.

Revolution of Digital Marketing

What is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through P P C campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product/services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.

Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward in upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.

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