How to Best Choose an Ecommerce Marketing Strategy

It can seem difficult on how to choose which ecommerce marketing strategy is right for you. There are several things that you should consider before you make a decision which method will work best for the goals of your business.

An ecommerce marketing strategy can consist of many different things. This includes article writing, revamping a website, link building, an email campaign and more. It is important to know what each of these will do for you in order to make a decision which one is right for you. Most methods will work to drive traffic to your site. Some will work in a long term period while others work for a short period of time.

When an email campaign is sent out then people will receive the email in the same day or throughout a number of days. This might improve a site rank within the next few days or weeks. Remember that site rank is updated within each month and usually on a monthly basis. Don’t expect the site rank to change immediately when you see 500 visitors. However, the site rank may improve for just a month and then return back to the previous rank. An email campaign is good but it is common for people to have to continuously send emails for a long period of time to keep their status. It is not always guaranteed sales will come out of this type of campaign but it does seem to work for many.

Article writing is a common ecommerce marketing strategy and it works amazingly if you need content for your site. Many customers expect tips and tricks and useful information when they visit a website. If you haven’t any content on your site then you might have a hard time keeping people interested in your website. When you provide something useful, not only will they come back to your site but they might even bookmark you as a favorite place. Article writing by a professional can provide keywords that give you better rankings with search engines, improve your site rank by drawing in more customers, and even increase your sales. If the content on your site is poor with grammatical errors and misspelled words then you might want to hire a professional for this type of strategy.

Link building creates popularity with a site and it assists people with their rank in search engines. Link building provides inbound links to a company website from other sites around the web. Providing inbound links for customers to click on so they can have easy access to a website is a very beneficial thing to do. These links can be from articles posted throughout the web, blogs, email campaigns, ad other efforts. Link building is beneficial if you are trying to build popularity by branding a product or creating an image for a company.

Revamping a website is a common ecommerce marketing strategy. Many people assume that rebuilding web pages is not marketing but it really is. This is because today a site is built strategically for the marketing efforts of products and services that you might offer. Also, it is built with the search engines in mind, how they will rank the site, how they might blacklist a site, and based on what the customers are looking for when they visit. Keeping these factors in mind will help with improving overall site rank, bringing in more traffic, and hopefully more revenues. There is no guarantee that you will make millions after performing a marketing campaign but you can brand the business. It does take work and you do need to continuously provide efforts if you want to be successful.

What I Learned About Digital Marketing From Having Bats In My Home

Yes, you heard that right: bats INSIDE my home. To say I’ve been creeped out is an understatement, but unfortunately, anyone who’s ever had to deal with bats knows that it’s not an easy fix. They are elusive creatures that humans have been studying for years. And when the exterminator says “I can’t help you,” you know you’re in trouble.

As I’ve reflected on this terrifying experience this summer, I’ve made a few connections between how you deal with bats inside your home, and how you manage digital marketing in today’s world.

LOOK FOR THE EVIDENCE.

You may not see bats, but that doesn’t mean they aren’t there. You see, in this entire process, I still have yet to see a single bat. The way our house works is that we have exposed logs as the beam structure for our roof and it’s all exposed. So, while we have bats “in” our house, they are between the ridge of our roof and the very top beam that runs along the length of our house. How did we know we had a problem? Well, guano. The [email protected]%* was really hitting the fan in our case because their guano was literally being pushed off of that top beam and falling every night onto our loft floor when the critters were moving at dawn and dusk. We never saw the animals themselves, but we saw the “evidence” of them.

In digital marketing, you may not know exactly how different strategies work. We can’t see Google and Facebook’s algorithms, or see exactly how people click through digital ads. What we can see are the results: the evidence if you will. When you are looking for proof that your digital marketing strategies are actually working, you need to look at your stats for social media, emails, website traffic, and paying customers. Are you collecting evidence or even looking for evidence in the first place?

You need to set up the right systems in order to collect data to see if your marketing strategies are working. Set up your website analytics to track your web traffic. Monitor your social media analytics and you email analytics. It takes time and work to check these, but by doing so on a regular basis, you can begin to inform future digital marketing efforts.

GET THE RIGHT TOOLS.

We are still building our arsenal of tools, and when we decided how we were going to seal off the interior of our house from these bats, we knew we needed a few more tools. This included a heavy-duty ladder to reach the top of our ceiling. We also had to purchase tinted caulk specifically for log homes. We also needed some rock-climbing gear for extra safety measures, but luckily we already had those! The tools allowed us to solve our problem, but we could not have done the project without the ladder, caulk, or even the rock climbing gear.

In the same way, you need tools to make your digital marketing work well. You need analytics tools to measure your platforms. You also need research tools to curate and inspire great content. You need tools to protect your websites from hackers and to keep them healthy. Sometimes the best tool you can have is an expert who truly understands content marketing so that you don’t waste time on worthless efforts. But perhaps the best tool you can have when you are doing digital marketing is your content plan. We are big believers in having a content strategy that directs all of your efforts from your web copy to your social posts and tweets, to your blog topics.

TRY SOMETHING.

We had two different exterminators come out to consult on our bat problem. One said they couldn’t help, but referred us to a bat expert. This expert came out and gave us a wealth of information we needed to understand bats a little bit more. We discussed a ton of possibilities of what might be happening and then created a plan for how we would handle them. The problem, as I alluded to earlier, was that bats are still very much unknown. This meant that our planned course of action did not necessarily guarantee that we would resolve the bat issue. We may need to try something and then try something else until we found a solution.

Digital marketing is a similar situation. With an ever-changing digital landscape, and organic behavior by fickle humans online, it can be hard to know if a marketing campaign will be fully successful. That’s where research, A/B testing, strategic filtering, and monitoring campaigns comes in handy. What you do at first may not be the ultimate successful solution. However, you can learn from that first attempt and make smarter marketing decisions moving forward.

Fortunately, (knock on wood) we have been bat free for a while now and our interior seal off seems to be working. Little by little, we are working to improve this house that we bought, and sometimes that includes “adventures” like this one. These experiences help build a stronger structure to our homes, and also to our digital marketing. Whether you are evicting bats from your home, or working to improve your digital marketing, you can make progress! We’re living proof of that!

An Ecommerce Marketing Strategy

Tired of cold calling? Tired of pestering the ones you care about? Tired of buying leads that go nowhere? There must be some other way. The good news is that there is a better way. Today I am going to share with you an ecommerce marketing strategy called “Attraction Marketing”. Attraction marketing is today’s way of marketing, it has people chasing you rather than you chasing them. Wouldn’t it be great if you could have endless leads coming to you 24/7, already looking for the thing that you are offering. Imagine that, you not only have a lead, but one that is already looking at becoming a customer – no sales pitch required. All you have to do is provide them with what they need, its as simple as that.

So how do I do attraction marketing? I have picked up a couple of tips from using this ecommerce marketing strategy that I am going to give to you. First you must know who your target audience is. You need to understand their wants, desires, needs, fears, pains. Once you have these established then you can offer them a solution. You must be willing to give before you can ever start to receive. Give of your knowledge, make them an irresistible offer, provide them value that only you can give. Do this and you will be off with a great list of quality prospects.

Secondly know what you are really selling. Did you realise that your product is not what you are actually selling – but yourself! You are your business, to be successful in this you need to market yourself. People must be attracted to you. These days people are not interested in someone pressuring them into buying something so they can get rich. Instead they are wanting to trust you. Work on gaining trust and building a relationship with you customer, once you have accomplished this, they will be asking you what you sell. Social media is one of the great ways to establish this, places like Facebook, Twitter, MySpace, YouTube. Make them personal so that people see that you are just an everyday down-to-earth person just like they are.

So if you work on these tips prospects will be coming to you. But first you must find your point of contact whether it be an ad, website, press release, video, blog. Then they will give you permission for you to communicate with them usually by submitting email details. Once you are communicating, offer them something of value to them – give them something before you start selling to them. Do this and continue to work on it, you will see results with this ecommerce marketing strategy.

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