Revolution of Digital Marketing

What is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through P P C campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product/services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.

Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward in upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.

Digital Marketing: Basic Strategies Every Beginner Must Know

What is Digital Marketing?

Digital marketing refers to the usage of online advertising tools to project products and services to potential customers. Digital Marketing has become a key component of the marketing strategy of most companies today, because as much as a third of the world’s population now spends time online.

What are the benefits?

Digital marketing provides advantages that were previously unprecedented. With over 2 billion people having an active online presence, online marketing provides an incredible outreach. Also, most social platforms provide their services for free, making them very cost-effective. People also tend to prefer an online marketing approach because of its personal touch and interactive nature. With these features, online advertising provides opportunities that traditional marketing hardly can; and even if it could, it would be a financial and logistical nightmare.

Now that we have established the importance of digital marketing, here are the basic strategies one must apply to get maximum results:

1. Know your audience: It is important that you discern exactly what your brand is, what it stands for, and which people make up your target demographic. This knowledge will enable you select the most appropriate digital platforms for your brand, as well as use available online tools to target customers that will most likely lead to sales conversions.

2. Have a comprehensive strategy: This involves you defining specific goals your brand intends to achieve with online advertising. This allows you to leverage on particular strengths of relevant e-marketing platforms and also use analytical tools such as Google Analytics ton track and manage progress and goal achievement.

3. Have Optimized and Integrated accounts across all relevant platforms: It is not just enough to have accounts across several online marketing platforms; you must also make sure that they are functioning to their fullest capability. This includes rich media for all your social media accounts (i.e. quality photos and videos) and regular interaction with your customers; as well as a fast and aesthetically pleasing website with enough backlinks and very active SEO (Search Engine Optimization). Most e-marketing platforms also provide facilities for cross-platform integration, enabling you to seamlessly synchronize your brand’s online presence; and also make it easier for potential customers to locate your brand across different platforms.

4. Have a consistent voice: Carve out a particular niche for yourself which is relevant to your brand, and remain consistent to it throughout all your online activity. Saying something today and something else tomorrow could easily confuse potential customers and chase them away.

5. Provide quality content: With regards to your internet marketing content, go with the acronym QERO, which stands for Quality, Engaging, Regular and Original. If your online content consistently possesses these qualities, you can be sure of comfortably winning over the hearts of several customers.

6. Use Smart Tools: There are a plethora of online marketing platforms, and handling each one separately could be cumbersome. Instead, make your work easier and smarter by using the variety of smart tools available. Tools like Buffer, Everypost and Hootsuite enable you handle several social media accounts at once, MailChimp is great for e-mail marketing, and Adroll helps you re-market to customers who are already loyal.

7. Combine with Traditional Marketing: In as much as digital marketing has immense potential, traditional marketing should not be jettisoned just yet. In fact, the best results are achieved when digital and traditional marketing strategies are combined. So by all means have a robust online presence, but also complement that with TV and Radio ads, as well as the timeless one-on-one customer relationship.

Digital marketing has developed rapidly over the past few years, and it promises to be a major player in the marketing industry for years to come. Hence, the sooner you get acquainted with it, the better; and the more you save yourself the unnecessary expense of outsourcing your online advertising to a digital marketing agency.

eCommerce Marketing Strategies To Increase Sales & Traffic

With so many online stores selling more or less the same products, competition is at an all time high in the online retail industry. Any eCommerce business wanting to succeed in this competitive environment needs to have the right marketing strategies in place. It’s simply not enough to have a great webstore. Without proper marketing all your website development efforts will go down the drain.

Here are some eCommerce marketing strategies you can use to get the best out of your eCommerce venture.

1. Upsell Your Products

A majority of merchants go for up selling their products, because up selling works better than cross selling online. There are two main factors to up selling – 1) Make your upsells related to the original products 2) Have the right product pricing strategy to make the upsell look like a deal. Also make sure that products you are up selling fulfill your customers’ needs. New products must be really better than the original ones.

2. Integrate Instagram

An average order value from Instagram marketing is around $60.00. Instagram gives brands 25% more engagement than any other social media platform. If you use right filters, appropriate hashtags and post at the right time, then you are on the right path on Instagram.

You can run campaigns, contests and share user generated pictures on Instagram. It is an excellent way to attract users towards your offerings. Instagram is one of the fastest growing apps and can be integrated with your store to have a better user engagement.

3. Launch A Facebook Store

Nobody in their right mind should ignore Facebook, the biggest platform for social media marketing. What many people are not aware of is that it is also a great source to generate traffic for shopify users since it is well integrated with Shopify store; you don’t have to have a separate track of your inventory changes. Facebook Store, an app built by Shopify lets you display and sell your products directly on your Facebook page. Buyers can share their favorite items with their friends.

4. Capture More Email Subscribers

Email is one of the most essential means at your disposal in eCommerce marketing. It drives online traffic to your store. Email marketing is one of the oldest and still the best channel for digital marketing because it is more direct and accessible. If you are not convinced, consider these stats:

  • Emails have an ROI of around 4,300%.
  • 80% of people claim that they receive marketing messages with their personal emails regularly.
  • 70% of people make use of discount offers.

So don’t ignore the power of good old email. Getting your target customers subscribe to your emails is one of the most surefire ways of increasing sales.

5. Improve Email Campaigns

Of course, it is not sufficient to gather a bunch of email addresses. Sending emails regularly with targeted content and offers is critical. There could be many occasions for sending emails that your subscribers appreciate.

For instance, send a welcome email once the customers sign up. This helps have the highest open rates of any marketing e-mails. Or you can let your customers know that their order is being processed and on its way. They would love to know their order status.

Another example is to send regular newsletters and let your buyers know about new discount offers, tips and company news. Out of curiosity, they might check your emails.

6. Generate More Product Reviews

As per the online magazine Internet Retailer, one can boost eCommerce conversion rate by 14-76% by adding product reviews to eStores.

There are two key reasons why this is so. First is social proof. Product reviews are similar to testimonials, wherein people share their experiences after using particular products. Second key reason is, SEO. Product reviews help increase the amount of content on web pages and also increases the probability of ranking for long tail keywords.

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